5 budget friendly Ways to make your social media accounts pop

For the first post in Marketing 101, we are going to talk about how to take your social media to the next level (On a budget!).

---

1. Influencer Marketing on a Budget

If you want to expand your online reach beyond your personal network, consider collaborating with an industry influencer. This also does not have to be a costly technique. It is possible to accomplish it on a budget. P.S. we can help you with this!

2. Useful Content

Investing in relevant, informative, high-quality content that people want to view, rather than producing the same old, stale white papers and talking head videos, has never been more essential. Quality, not quantity, is the solution to standing out in an increasingly crowded landscape.

3. Research and learn about your audience

In today's marketing, connecting and engaging with your audience is critical if you want to make a profit. However, to do so, you must first understand your audience — inside and out. If you want to create an effective social media strategy, you must be able to identify their requirements, wants, and desires.

4. Analyze, Analyze, Analyze

Any marketing communications effort must include an evaluation with Facebook, Instagram, and Google It's as easy as looking at the analytics. It enables marketers to analyze the efficacy of campaigns and determine whether the best channels were employed, and determine whether the mix was appropriate. It also answers the ultimate question, 'What was the return on investment?' Such data not only enables marketers to assess past campaign effectiveness but also gives important insight for future campaign planning and investment. To learn more come back next week for an in-depth look.

5. Stay Active

Simply said, inactive social feeds are a poor image for companies. Rather than allowing your Facebook or Instagram to accumulate dust, you have to “show up” with new material every day.

Here are some easy ideas to help you keep active:

Social scheduling and automation are being used to save time and energy.

Choosing and ranking your social networks based on your target audience.

Finding methods to repurpose information so that you aren't continually reinventing the wheel.